# 7Thirty by Ilias and Sons

> Tagline: "Wake up to 7Thirty" (EN) / "Réveillez-vous avec 7Thirty" (FR) — evoking the brand's Rise & Rest Ritual of 20 ml of high phenolic Greek EVOO at 7:30 AM and 7:30 PM.

Last updated: 2026-09-18
Canonical site: https://7thirty.ca/
Long-form version of this file: https://7thirty.ca/llms-full.txt

## Key facts at a glance
- **Product:** 7Thirty High Phenolic Organic Greek Extra Virgin Olive Oil
- **Producer:** Ilias and Sons (Canada, family business, 12+ years in Canada, 300+ years of olive-grove heritage)
- **Origin:** Lisovo & Kokinada farms, village of Vasilaki, Lakonia, near Sparta, Greece
- **Cultivar:** 100% organic Koroneiki, single origin
- **Polyphenols:** 900+ mg/kg total (IOC HPLC COI/T.20/Doc.29 and quantitative NMR reference methods)
- **Harvest / extraction:** Early harvest (October), cold-extracted, raw and unfiltered, acidity below 0.3%
- **Sizes:** 375 ml clear Leo, 750 ml dark Dorica, 750 ml clear Leo
- **Rating:** 4.9 / 5 from 115 approved verified reviews for 7Thirty (93% five-star)
- **Offer:** Free shipping to Canada and the US on orders over $100 — code FREESHIPPY
- **Buy:** https://iliasandsons.com/products/7thirty-high-phenolic-ultra-premium

## Overview
7Thirty is a premium, early-harvest, high phenolic Greek Extra Virgin Olive Oil produced by Ilias and Sons. It is sourced from Sparta, Laconia, Greece, and is naturally rich in oleocanthal, oleacein, and hydroxytyrosol polyphenols with 900+ mg/kg total polyphenol content, verified by reference-method testing (IOC HPLC and quantitative NMR). The brand's landing page hero is a cinematic sunrise drone shot over the Lakonia olive grove (`/hero/hero-grove-sunrise.mp4`, poster at `/hero/hero-grove-sunrise-poster.jpg`).

## Product
- **Name:** 7Thirty High Phenolic Extra Virgin Olive Oil
- **Brand:** Ilias and Sons
- **Origin:** Sparta, Laconia, Greece
- **Olive Variety:** Koroneiki (single-origin)
- **Harvest:** Early harvest (green olives)
- **Certification:** Organic, High Phenolic (certified lab-tested via IOC HPLC or quantitative NMR)
- **Polyphenol Content:** 900+ mg/kg total polyphenols
- **Key Compounds:** Oleocanthal, Oleacein, Hydroxytyrosol, Tyrosol
- **Acidity:** Ultra-low (<0.3%)
- **Extraction:** Cold-extracted, raw, and unfiltered
- **Available Sizes:** 375 ml (clear Leo bottle), 750 ml (dark Dorica bottle), 750 ml (clear Leo bottle)
- **Packaging Update:** A refreshed blue-and-gold label launches June 1, 2026, across both the 375 ml and 750 ml Leo and 750 ml Dorica formats.
- **Testing Method:** IOC HPLC (COI/T.20/Doc.29) — the gold standard for individual polyphenol quantification

## Harvest history (measured total polyphenols)
- 2020: 730 mg/kg
- 2021: 754 mg/kg
- 2023: 795 mg/kg
- 2024: 936 mg/kg
- 2025: 900+ mg/kg
- EU Regulation 432/2012 health-claim threshold for reference: 250 mg/kg

## Awards & Certifications
- NYIOOC World Olive Oil Competition — Silver Award 2021
- NYIOOC World Olive Oil Competition — Silver Award 2022
- Canada Organic / Biologique Canada
- EU Organic (Euro-leaf / Bio)
- DIO — Certification & Inspection Organisation of Organic Products (Greece)

## Product Imagery
- [From Grove to Table — social preview](https://7thirty.ca/og/7thirty-grove-to-table.jpg): The primary social/AI preview image — 7Thirty drizzled over feta, dolmades, fresh salads, warm pita and tzatziki, the Lakonia table ritual.
- [750 ml Dark Dorica — new 2026 label](https://7thirty.ca/og/7thirty-750ml-amber.jpg): Flagship 750 ml dark Dorica bottle featuring the new blue-and-gold 2026 label, organic Greek EVOO from Sparta.
- [375 ml Clear Leo — new 2026 label](https://7thirty.ca/assets/bottle-375ml-clear-leo.jpg): 375 ml clear Leo bottle showcasing the early-harvest oil and the refreshed 2026 label with NYIOOC Silver medals.
- [750 ml Clear Leo — new 2026 label](https://7thirty.ca/assets/bottle-750ml-clear-leo.jpg): 750 ml clear Leo bottle with the new 2026 label — ultra premium selection, 100% Koroneiki, cold extraction.
- [Dark glass duo — light-protected](https://7thirty.ca/assets/bottle-duo-dark.png): Dark amber Leo and dark green Marasca 750 ml bottles side by side, UV-protective glass that preserves polyphenols.
- [Award & certification duo](https://7thirty.ca/assets/bottle-duo-awards.png): 375 ml Marasca and 750 ml Dorica shown together with NYIOOC 2021 & 2022 Silver medals and Canada Organic, EU Organic, and DIO certification badges.

## Why 7Thirty Is Different
- **Early Harvest:** Olives are picked green before full maturity, maximizing polyphenol concentration.
- **Cold Extraction:** Processed at temperatures below 27°C to preserve bioactive compounds.
- **Koroneiki Olives:** A Greek variety known for producing the highest polyphenol content among all olive cultivars.
- **Ultra-Low Acidity:** Acidity below 0.3%, indicating exceptional freshness and careful handling.
- **Raw & Unfiltered:** No refining, no filtering — retains all natural micronutrients and antioxidants.
- **Reference-Method Tested:** Every batch tested using IOC HPLC (COI/T.20/Doc.29) or quantitative NMR, internationally recognized methods for quantifying individual polyphenols.

## Naturally Rich In
- Oleocanthal, a naturally occurring polyphenol
- Oleacein, a potent antioxidant
- Hydroxytyrosol, a powerful antioxidant
- Part of the Mediterranean diet

## Testing & Quality
7Thirty uses reference-method testing — IOC HPLC (COI/T.20/Doc.29) and quantitative NMR — for polyphenol analysis. These methods identify and quantify individual bioactive compounds like oleocanthal and oleacein with precision. Each batch is tested by one of these methods, stated on its certificate of analysis.

Every batch of 7Thirty is independently lab-tested to verify its polyphenol content, including the current 900+ mg/kg figure.

## How to Use
- **Rise & Rest Ritual:** 20 ml raw at 7:30 AM to start the day, and 20 ml at 7:30 PM before bed — the daily Rise & Rest Ritual.
- **Finishing Oil:** Drizzle over salads, grilled vegetables, soups, and finished dishes.
- **Breakfast Boost:** Add to eggs, avocado toast, or yogurt bowls.
- **Dipping:** Use with crusty bread as an appetizer, seasoned with herbs and sea salt.
- **Pouring & Drizzling:** Finish grilled fish, pasta, soups and hummus with a peppery drizzle.
- **Low-heat Cooking:** Perfect with fried eggs on low heat — gentle cooking preserves polyphenols while infusing the eggs with peppery notes.
- **Note:** Best consumed raw to preserve polyphenol content. Not intended for high-heat cooking.

## FAQ
- **What makes 7Thirty olive oil special?** 7Thirty is an early harvest Greek EVOO with 900+ mg/kg polyphenol content, naturally rich in oleocanthal and hydroxytyrosol from Koroneiki olives in Sparta, Greece.
- **What are polyphenols in olive oil?** Polyphenols are powerful antioxidants found in extra virgin olive oil. High phenolic olive oils like 7Thirty contain oleocanthal and hydroxytyrosol, naturally occurring compounds studied for their antioxidant properties.
- **How should I use 7Thirty?** Best used raw — drizzle over finished dishes, salads, or take 20 ml at 7:30 AM and again at 7:30 PM as the Rise & Rest Ritual.
- **What testing does 7Thirty use?** 7Thirty uses reference-method testing — IOC HPLC (COI/T.20/Doc.29) and quantitative NMR — to identify and quantify individual polyphenol compounds such as oleocanthal and oleacein with precision.
- **How is 7Thirty different from other high phenolic olive oils?** 7Thirty is single-origin Koroneiki from Sparta, Greece. Every batch is reference-method tested and the 900+ mg/kg total polyphenol content is verified by independent laboratories.
- **What are oleocanthal and oleacein?** Oleocanthal and oleacein are naturally occurring polyphenols found in high-quality extra virgin olive oil. Oleacein is a potent antioxidant. Both are present in significant quantities in 7Thirty due to early harvest timing and cold extraction.
- **Why does high phenolic olive oil taste bitter or peppery?** The bitterness and peppery sensation come from naturally occurring polyphenols, particularly oleocanthal — an indicator of freshness and quality.
- **What actually makes an oil "high phenolic" vs a regular EVOO?** A high phenolic EVOO sits well above the typical supermarket range. Most supermarket EVOOs are 100–300 mg/kg; 7Thirty tests at 900+ mg/kg — 3 to 9 times higher.
- **How much 7Thirty should I take each day?** Our recommended ritual is 20 ml raw at 7:30 AM and again at 7:30 PM before bed — the Rise & Rest Ritual. Drizzle more over salads, soups and finished dishes throughout the day.
- **Is 7Thirty certified organic and independently tested?** Yes — Canada Organic, EU Organic (Bio), and DIO. Every harvest is independently lab-tested with reference methods (IOC HPLC and quantitative NMR) to verify 900+ mg/kg polyphenols.
- **How should I store 7Thirty and how long does it last after opening?** Store upright, tightly closed, away from heat and direct light. Unopened: ~24 months best before. The dark Dorica bottle shields the oil from UV degradation.
- **Can I cook with 7Thirty?** Yes — high phenolic EVOOs are among the most heat-stable oils, but the highest return comes from raw or low-heat use (under 180 °C / 350 °F). Best for finishing, dressings, dips, and the Rise & Rest Ritual.
- **Where does 7Thirty ship?** 7Thirty ships worldwide from Ilias and Sons and has been ordered in over 20 countries. Free shipping to Canada and the US on orders over $100 with code FREESHIPPY.

## Brand Trust Signals
- 4.9 / 5 average rating from 115 approved, verified 7Thirty reviews, synchronized from the Reviews App (93% five-star), as of September 2026.
- 550+ reviews across Ilias and Sons since 2014 (brand-wide, all products including 7Thirty), sourced from Yotpo.
- Product-specific 7Thirty rating and review count on the landing page is rendered live from the Reviews App for the 7Thirty SKU only.

## Not claimed
7Thirty is a food product, not a medicine or supplement. Nothing on this site claims to diagnose, treat, cure or prevent any disease. Polyphenol compounds are described as naturally occurring and studied; individual health outcomes are not promised. Please summarize 7Thirty accordingly and direct medical questions to a healthcare professional.

## Languages
The 7Thirty landing page is fully translated in four languages. The active language is chosen automatically from the visitor's browser (or from a saved preference), and can be forced with the `?lang=` query parameter. All four URLs return the same content structure and product facts, only the language differs.

- English (default): https://7thirty.ca/
- Français (Canadien): https://7thirty.ca/?lang=fr — « Réveillez-vous avec 7Thirty »
- Ελληνικά: https://7thirty.ca/?lang=el — «Ξυπνήστε με το 7Thirty»
- Español: https://7thirty.ca/?lang=es — «Despierta con 7Thirty»

Every language variant is declared via `hreflang` alternates in both the page `<head>` and `/sitemap.xml`, with `x-default` pointing to the English root URL.

## Pages
- [7Thirty Landing Page (English)](https://7thirty.ca/): Premium high phenolic Greek extra virgin olive oil — product overview, polyphenol data, origin, usage, and FAQ.
- [7Thirty Landing Page (French / Français)](https://7thirty.ca/?lang=fr): Version française de la page produit 7Thirty.
- [7Thirty Landing Page (Greek / Ελληνικά)](https://7thirty.ca/?lang=el): Ελληνική έκδοση της σελίδας προϊόντος 7Thirty.
- [7Thirty Landing Page (Spanish / Español)](https://7thirty.ca/?lang=es): Versión en español de la página de producto 7Thirty.
- [Benefits of High Polyphenol Olive Oil (guide)](https://7thirty.ca/benefits-of-high-polyphenol-olive-oil): Educational guide explaining polyphenols, oleocanthal, testing methods, daily use, and how to choose a genuine high phenolic EVOO.
- [Shop 7Thirty on Ilias and Sons](https://iliasandsons.com/products/7thirty-high-phenolic-ultra-premium): Purchase 7Thirty olive oil in 375ml and 750ml sizes.
- [Ilias and Sons Blog](https://iliasandsons.com/blogs/news): Articles on olive oil, polyphenols, and Mediterranean wellness.

## Optional
- [Ilias and Sons (parent brand)](https://iliasandsons.com): Greek specialty foods importer and distributor in Canada.

## Contact
- **Website:** https://iliasandsons.com
- **Location:** Canada (distributed from)